You can build a business that changes more than just your bank account.

Invest in your community like you invest in your business. The returns last longer.

You don’t have to choose between profit and purpose. You just have to align them. 

Nearly 8 in 10 real estate professionals say community involvement is part of their business plan — not just their passion (NAR). 

Why? Because the ROI on trust, relationships, and reputation compounds far beyond any one transaction. 

Still, the questions come fast: 
Why would I invest in something that doesn’t pay right away? 
What if I overextend myself trying to help everyone? 
How do I even know which causes matter most to me? 

Here’s the truth: giving back does pay off. It just isn’t instant.  

Agents who invest intentionally in their communities see more repeat clients and referral business over time. 

When you choose causes that align with your values, you attract clients who share them. You become the agent people remember because you’re already showing up for the same things they care about. 

In this session, you’ll learn how to: 

  • Identify opportunities that reflect your purpose and strengthen your brand 
  • Give back without giving out (yes, boundaries can be strategic) 
  • Turn community trust into repeat clients and referral gold 
  • Build a community plan that grows sustainably 

Because when you lead with heart and strategy, your business can do what it was always meant to.  

Watch the replay now.

Meet the Speakers

Tina Lapp headshot

Tina Lapp

Moderator, Colibri Real Estate

Tina is President of Hondros College and Head of Industry Relations and Career Excellence of Colibri Real Estate. She has served in multiple capacities across all of our real estate schools across the country at Colibri Real Estate. With over 30 years of professional education experience in the real estate sector, Tina empowers aspiring and seasoned professionals to thrive in their careers. Tina has served as the Vice Chair of the Ohio State Board of Career Colleges and Schools, Past President and Board member of the national Real Estate Educators Association and on the Education Committee for the Association of Real Estate License Law Officials (ARELLO). 

Lisa McKim headshot

Lisa McKim

Multi-State Real Estate Broker, Educator, & Certified Negotiation Expert, McKim Real Estate and Colibri Real Estate

Lisa E. McKim is a multi-state real estate broker, educator, and Certified Negotiation Expert with over two decades of industry leadership. Licensed in California, Colorado, and Mississippi, she has successfully built and managed real estate businesses while mentoring agents to achieve measurable growth and lasting client relationships. 

Recognized as a Fair Housing Champion and consistently ranked in the top 1% of real estate instructors nationwide, Lisa is celebrated for her engaging approach to education and communication. Through her company, Studio E, she unites her experience in real estate, leadership, and performance to empower professionals to communicate with clarity, lead with authenticity, and drive success. 

Ennis Antoine headshot

Ennis Antoine

Broker, Influential Leader, Visionary, and Servant in Real Estate, Keller Williams West Atlanta

Ennis Antoine, Broker Keller Williams West Atlanta and CEO/Owner Best Real Estate Academy, is a trailblazer and servant leader in the real estate industry. Known for his dedication to empowering others, Ennis provides cutting-edge education, personalized coaching, and unparalleled mentorship to prepare real estate professionals for exceptional success.  

A recipient of the prestigious Sally Washburn Lifetime Achievement Award from the Atlanta REALTORS® Association, Ennis exemplifies a lifelong commitment to leadership, service, and excellence. With a Certified Real Estate Brokerage Management (CRB) designation and a legacy of industry contributions, he is Past President of the Atlanta REALTORS® Association, actively shaping the future of real estate in Georgia and beyond. 

Ennis’ accolades include the 2023 Georgia Real Estate Educator Association Distinguished Career Award and his induction into the 2022 NAR RPAC Hall of Fame. A certified real estate instructor, he teaches pre-license, post-license, and continuing education (CE) courses statewide, equipping agents with the knowledge and tools to thrive in an ever-evolving market. 

Beyond his teaching, Ennis is a respected voice in advocacy, serving as the Federal Political Coordinator for U.S. Congressman David Scott with the National Association of REALTORS® (NAR) and a 2025 Vice Chair FPC Advisory Committee member. His leadership extends to global real estate as a Certified International Property Specialist (CIPS), connecting professionals across international markets. 

Recognized as a RISMedia Newsmaker 2024 Hall of Fame and a recurring honoree in The Atlanta Business Chronicle’s Who’s Who in Real Estate, Ennis embodies the highest standards of influence and integrity. His achievements include the E.A. Isakson Leadership Award, John Maxwell Training Certification, and numerous leadership roles in state and national real estate organizations. 

Equally committed to his community, Ennis has served as a Deacon for 29 years, giving back through organizations like Habitat for Humanity, the Atlanta Community Food Bank, and Meals on Wheels Atlanta. He leads with a servant’s heart, inspiring others to achieve their goals while leaving a lasting impact. 

Ennis Antoine is not only a leader and educator but a catalyst for change in real estate, transforming lives through his dedication to excellence, service, and community empowerment.